Inexpensive business cards could be thin with barely readable text, while custom business cards could be thick and have razor-sharp print. If you have a limited budget but you still want high-quality cards that will impress your customers, how can you design a card that’s a cross between these two? Here are a few ways to design inexpensive business cards that do not compromise on quality and aesthetics:
• Look for a reliable printing company.
Inexpensive business cards do not need to look cheap – there are plenty of printing companies to choose from, and they can give you great rates for professional-looking results. When looking for one, set a budget first then know which options they can give you for your asking price. From there, you can decide which material and finish to go with so that you can have the best-looking custom business cards.
• Know which information to include in the card.
You might think that you need to include all your contact information when creating custom business cards, but you can edit it in such a way that only the essentials are included. If you’re an online business, for example, there is no need to include an office address. If you’re a mom-and-pop establishment, the physical address is important as well as your contact number – especially if you don’t have an online presence.
• Design the card in such a way that it reflects your brand.
Next, there are designs for custom business cards that you can create which are a direct reflection of your brand. Take advantage of downloadable templates or online tools so that you can come up with the perfect design for your business card.
• To make your business card stand out, include unique features.
If you want to use the second page of custom business cards , you can include a tiny calendar or a box that a person can write notes in. If you customize women’s jewelry, you might want to use metallic ink when designing inexpensive business cards. If you’re in the legal industry, design cards which are a bit more formal and will appeal to a more mature clientele. Other unique features that you can go for are rounded-edge business cards, or standout materials like plastic or recycled paper.
• Distribute those cards!
Finally, after designing and having the inexpensive business cards printed out, you should know how to distribute them. Always bring a stack with you so that you can hand them over to potential clients, suppliers, and business partners. Include them in mailers, post them on public bulletin boards, have a stack in your office’s reception area for customers to pick, and distribute them in trade shows and similar events.
