Impress or Inform? How Custom Booklets Can Do Both for Your Business

Did you know that custom booklets have the capability to both impress and inform your customers? As an entrepreneur, there will come a time when you would need to inform your clients about a new product or service that you are offering as a business. Instead of having people watch 10-minute videos of boring presentations on YouTube, you can have a booklet published instead.

As a customer flips through the pages of the booklet, he or she would have a clue about exactly what you have to offer as a business. If you’re introducing a new product, how is it different from the other items you released in the market before? If you are offering a new service, what benefit will a customer get from it? Instead of cramping all these information in a too-short brochure or flyer, a booklet is a better option.

To impress your clients while informing them at the same time, you need to have custom stapled booklets which are of top-notch quality. At companies like BlockbusterPrint.com, your booklet options include:
– Full color HD printing
– Four different sizes to choose from (8.5” x 5.5”; 8.5” x 11”, other customized sizes)
– Number of page options range from 8 to 52
– Saddle-stitched, binding (stapled)
– Thick 100# gloss or cover paper

After deciding on the details about the booklet, see to it that the design, layout and overall look of the booklet works in your favor as well. The information needs to be accurate and presented in the booklet’s pages in a cohesive, easy-to-read manner. The cover should be enticing enough to encourage a reader to flip through the pages of the booklet. Finally, the design and overall look of the custom booklets should fit the image that you’d like to project as a brand. With these things in mind, you can create the perfect booklet for your business’ promotional campaign.