Why is it still important to print premium business cards these days? There is almost a sense of ceremony when you carefully hand over your business card to a client, supplier, or customer. If it’s a new client, you will give the card after introducing yourself. After the card is given, the deal is probably sealed with a handshake, a friendly smile, and lots of eye contact. Such a scenario enhances human interaction, something that’s becoming rarer these days. The result is that your customer will remember you more as compared to someone online whom he or she hasn’t even met. The human connection boosts trust and helps develop customer loyalty.
Adding a Digital Flair to Classic Business Cards
Now that you already have an idea about why in today’s digital age, it is still important to print business cards, what are the ways to add a modern flair to it? Here are a few ideas.
- Go for laminated business cards with a metallic effect.
Copper, gold, or silver? When you order business cards online, you can go for ones with a metallic laminated effect. This will give an edge to your brand and make the cards look unique.
- Rectangular or rounded corner?
Instead of a traditional rectangular edge, why not go for rounded edge cards? You can have the same standard sized cards but the rounded edge will make your business card stand out.
- Paper or plastic?
Another way to modernize your business card is to use a unique material other than paper. Plastic cards with a see-through surface definitely look modern. Your contact information will still be printed on the surface of the card using ink and a printing process that’s suitable for the material.
- How about using the back of the card?
Although most entrepreneurs simply leave the card of their business cards blank, you can actually utilize it if you want. You can print a full color logo, a clever marketing tagline, a brief description of the products or services you’re offering, or any other pertinent information that you would like to share to your audience.
- Let your business card tell the story about your brand.
You may have already seen business cards with QR codes. These can be scanned using a smartphone, and the code can direct them to your website, or you can use them as promo codes.
Business cards are classic printed advertising materials but with these tips, you can add a modern twist to them.