No matter which industry it is your business is in, it’s important to use custom printed booklets as a marketing tool. It can be part of your overall print marketing campaign which, despite the presence of online marketing, is still the cheapest and most effective way to advertise your brand. So what is it about booklets that make them such a must-have for business owners? Here are some of the reasons:
– Unlike brochures or flyers, booklets give you more space to send out your message to your target client.
– If you’re printing an informative booklet, you can go on detail about your company history, for example, because you will not run out of space – unlike in brochures or flyers.
– If you are introducing a new product or service, you can go into detail and craft the content of the booklet in such a way that everything a customer needs to know will all be there.
Now, how can you have custom printed booklets made? With companies like BlockbusterPrint.com, all you have to do is specify the size of the booklet that you want to print and dish out more details about the content – then they will print out and bind the booklets for you. Basically, you can take your pick from four different sizes and the pages can be anywhere from 8 to 52. BlockbusterPrint.com does full color HD printing, with saddle-stitched binding and thick 100# gloss or cover paper. The company uses only the highest quality, state-of-the-art offset printing so you can easily impress your customers with the booklets once they are finished.
All in all, booklet printing make for the perfect marketing material for businesses.
Are you planning to print booklets for your business? Unlike brochures and flyers, booklets give you maximum space to print out whatever you want which is related to your business. Let’s say that you are introducing a new product which customers would have no idea how to use. You can have a 30-page booklet made, with sizes of either 8.5” x 5.5” or 8.5” x 11”. Similar to printing out books and magazines, the process of having booklets made can be quite complex.
To help you out, here is a quick guide on the steps that you can follow to print booklets:
1. Determine the purpose of your booklet.
Is the goal of the booklet to inform? To sell? To introduce a new product or service? Based from the purpose, you can craft the content in such a way that you will accomplish what you have sought to do in the first place.
2. Decide on the number of pages, content, size, design, cover and all the other details regarding your booklet.
When having a booklet made, pay attention to even the smallest details. Decide on the number of pages, craft the content carefully, monitor the design and what to put in the cover. If you are printing a sales booklet, the cover should be enticing enough to make a person want to read and learn more.
3. Look for a printing company which specializes in printing out booklets.
Companies like BlockbusterPrint.com can be entrusted to print out those booklets for your business. They offer full color HD printing in four sizes; you can take your pick from 8 to 52 pages for the booklet; the paper is thick 100# gloss or cover paper; and it has saddle-stitched binding (stapled).
4. Make a distribution plan.
After you custom print booklets online, what comes next? How will you distribute the printed materials to your target audience? If it’s a user guide, you can simply include one copy in all the new products that you will box. If it’s information about your company, you can either mail out the booklets, distribute them during tradeshows, or simply given away when clients enter your workplace.