You may have noticed how a lot of companies offer to print EDDM postcards, along with other printed materials. But what’s the difference between a regular postcard and EDDM postcards? If you are launching a full-fledged print marketing campaign to promote your business, it might be difficult to mail regular postcards – especially if you don’t have an extensive collection of customer mailing addresses just yet.
With EDDM, you can simply choose a zip code, neighborhood, or even demographic like a certain age group within an area – and the USPS will take care of mailing out those postcards for you. The service is called EDDM or Every Door Direct Mail, which is just what the name implies: your mailers are delivered to every door within a certain area. In the next section, we will find out which factors you need to consider when you print EDDM postcards to promote your business.
Factors to Consider when Printing Postcards
You naturally want your print marketing campaign to be a success. When printing postcards, what are the most important factors that you need to consider? Take a look:
When you print EDDM postcards, here are some of the most popular sizes to choose from:
- 4” x 6” – The size of a typical neighborhood flyer.
- 5” x 7“ – Greeting card size.
- 5” x 8.5” – Half the size of a computer paper.
- 5” x 9” – The size preferred by small business owners.
- 25” x 11” – Popular among big corporations.
- 6” x 11” – The size which is most effective in mailing campaigns.
Next, consider the thickness of the paper used. There are card stocks which have the same thickness as a credit card. Others are thinner or thicker, ranging from 12-pt. to 32-pt. depending on the design of the card and probably your budget, you can opt for very thin, medium thick, or ultra-thick cards.
- Material & Finish
Finally, go with a company that provides good quality paper material. For the finish, you can choose from high gloss, matte or a combination of both.
When deciding on the size, thickness, material, and finish as you print EDDM postcards, all these factors should blend well together to come up with a printed promotional product that will effectively get your marketing message across.