One of the easiest, cheapest, yet most effective forms of print advertising is postcard marketing. Specifically, you need to print EDDM postcards and take advantage of the “Every Door Direct Mail” service offered by the USPS or United States Postal Service. Here, the postal service will send out your printed marketing material to a specific group of people or even all the households in an area of your choosing. Using the US Census data, they can filter the addresses by age, income, household size, or any other demographic. This makes for an effective yet affordable print marketing campaign.
The Physical Aspects of Postcard Mailers
Consistency is key if you would like to succeed at postcard marketing. If you have an in-store promotion, for example, you can mail out postcards which can serve as the customer’s discount coupon. During holidays or a customer’s birthday, you can do the same thing and print EDDM postcards then mail them out for good measure. The more regularly you send out those promotional postcards, the better brand retention is – and the more loyal your customers will grow.
Now, to master the technique of postcard marketing, you must learn about the physical aspects of these unique mailers. Here are a few things to remember when you print EDDM postcards to use for promoting your brand:
- Make sure that the postcard is the right size.
Since you will be using the EDDM services of the USPS, there are some size-related requirements that you need to stick to. Other sizes may not be accepted as EDDM, so it’s better to choose the acceptable options. A 6” x 11” postcard is said to be the most effective in mail promotional campaigns while small business owners prefer the 6.5” x 9” size. If you want, you can also go for half the size of a computer paper, or one that’s as large as a greeting card.
- Also consider the thickness of the paper used.
There are different card stock options when you print EDDM postcards. The thinnest is a 12-pt. card which is like a very thin cardboard, while the thickest is similar to a credit card, with a 32-pt. stock number. The thicker the paper, the heavier the weight. In terms of cost, if one piece of postcard does not exceed the minimum dimensions declared by the postal service, then you will be charged minimal costs for mailing. If you exceed the maximum sizes, you might have to pay more for postage.
Make sure that the overall design of your postcard matches the card stock thickness, size, finish, and the material used. By familiarizing yourself with the various physical aspects of postcard mailers, you can turn your print marketing campaign into a huge success.