Are you planning to print EDDM postcards to promote your business? If yes, then you have taken the next right step in getting the word out about your brand. EDDM stands for Every Door Direct Marketing which is just what the name implies: marketing materials for your business will be delivered at every door. This is provided by the United States Postal Service (USPS) and because of its affordability, ease of setup, and high targetability, a lot of businesses would do well to take advantage of EDDM.
Steps to Map Out an EDDM Marketing Strategy
Whether you are newly launching or reintroducing your brand to a specific target market, you can easily of print EDDM postcards or other marketing materials and use it to promote your business. Here are a few easy steps to follow if you want to map out an EDDM marketing strategy:
- Decide on the route that you will use for sending out mailers.
By now, you should already have a business plan which includes your target market, and how you plan to reach out to such an audience. For example, if your target audience is males who are aged 18 years and up, the design when you print EDDM postcards should appeal to them. The same thing holds true if you are offering a service that’s targeted to a more general clientele. After determining your target audience, you can decide on the route that you will use when sending out mailers.
- Use the EDDM online tool at the USPS website.
The USPS has an EDDM online tool that allows you to map a route for your mailers. This can be based on a zip code, a demographic, a neighborhood – you can even filter by income, age, or household size. The date is based on the US Census. This is a very useful marketing tool provided by the postal service.
- Design then print EDDM postcards.
As mentioned earlier, you need to design then print EDDM postcards in such a way that it appeals to your target audience. Make sure that the size of the postcards, for example, are accepted by the USPS. After mapping your route, you simply need to bundle up those postcards and make a payment to USPS – then they’ll take care of the rest of it for you. Another advantage to enjoy when you print EDDM postcards is that the rate is less than the price of a stamp. Moreover, there is no need for you to collect mailing addresses from your customers because USPS already has the data that you need.
After mailing out the postcards, make sure to follow up with your customers. Postcard marketing in particular requires consistency from your end. If you want to mark your brand’s name in the minds of your customers, be consistent and regularly mail out those postcards to establish loyalty to your brand.