Most businesses use plain white envelopes for correspondence but did you know that you can use envelope printing to creatively promote your brand? Here are the reasons why you should immediately ditch the boring white business envelopes and go for more specialized ones:
- You can use envelope printing as a promotional tool.
When you’re newly launching a brand, you want your message to be consistent. This means that you should use the same colors, design, and logo in all your printed advertising materials. Don’t skip the envelope because this is actually the first thing that customers see! Let’s say that you are sending out brochures in the mail to a group of potential suppliers. When you go for customized envelope printing, the recipient of your mailer will be impressed once they see how much time and effort you put on coming up with the envelope design. If the envelope looks the same as the brochure, it makes your marketing message impressive, consistent, and effective.
- You can include it as part of an affordable advertising campaign.
The good thing about launching a full-on print promotional campaign is that it is affordable and effective. If you will print envelopes, postcards, brochures, flyers, menus, and other materials, you don’t have to spend that much. An envelope with an enticing design can cost you as little as $0.16 each.
- Envelope printing can be personalized.
Depending on your budget and the design that you have in mind, you can take your pick from envelopes of different sizes. There are standard sized envelopes, greeting card size, invitation size, and large-sized envelopes that fit a letterhead paper or a standard-sized folder. For the paper type, you can choose between textured linen or super smooth.
- There are a multitude of other benefits from envelope printing.
Another great benefit of envelope printing is that it targets offline customers. Customers who are not necessarily tech-savvy may want to receive traditional printouts in the mail – be it a postcard or a brochure. In fact, the novelty of receiving something tangible in the mail instead of just digital ads may also prove to be attractive to the technically inclined generation. This means that the appeal of printed promotional materials is universal.
Finally, envelopes are versatile and can be used to mail out postcards, brochures, flyers, and other marketing materials. With all these benefits and more, there is no reason for you to say no to the prospect of using custom printed envelopes as part of your marketing campaign.