“ABC’s Meaning? Thorough Cleaning!” or “Dirty Carpet? You Bet, We Can Clean It!”. These are a couple of headline ideas that you can put in 5 x 7 postcard printing if you are a cleaning company. Whether you are in the business of cleaning offices, houses, dirty pools, dingy carpets, or even dirty, delicate laundry, you need a way to advertise your services. Perhaps you already have official social media accounts and a website with an email address where clients can get in touch with you. This is well and good because the first thing that customers will do is look you up online.
However, there is still a part of your target market who may not necessarily be online, so they will look for a number to call, an email address, or a flyer to read so that they can book your cleaning services. This is where postcard marketing comes in. By sending postcards in the mail or distributing them personally to existing and prospective clients, you can expand your customer base as a cleaning company.
Things to Remember when Printing Postcards
The good news is that there are many ways for you to have cheap printed postcards to distribute. You simply need to look for postcards online companies that specialize in digital or offset printing, or offer both. Here are a few things to remember when printing postcards for your cleaning business:
- Think about the design first. Postcards have more space compared to business cards, but less space than brochures or flyers. For a 5” x 7” postcard, for example, what information should you include? Aside from the logo of your cleaning company, you can include a headline or a tagline. Place in a bulleted list the cleaning services that you offer, then your complete contact information. Use the back of the card – maybe include a promo code with a deadline so that they can act upon your call-to-action.
- Pay attention to even the smallest details when ordering a postcard. Decide on the size – you can go as big as you want to stand out from the competition, or go for the more popular sizes. For the paper finish, you can choose between smooth matte or smooth gloss. The overall look should reflect the image of your brand as a cleaning company.
With a high response rate to direct mail that has discounts and promo codes, well-designed postcards make for the ideal marketing material for cleaning companies.