If you need to have takeout menus printed out, the first thing to do is look for an online printing services provider. Go online and compare the printing packages offered by different print shops. Do they offer digital printing, offset printing, or both? If you need a large number of copies produced, offset is the better option because it uses huge printing presses with state-of-the-art printing technology. For smaller takeout menu printing jobs, digital should be suitable.
Narrow down your choices of print shops to the ones with a good package price, a number of paper printing options, and make sure that they received good feedback from previous customers. From your pared down list, you can make an informed decision and work with the best print shop possible.
Tips when Organizing the Items on Your Takeout Menu
Now, the challenge in takeout menu printing is designing the actual menu. First, what size of menu would you like? Your options include:
- 4.25” x 11”
- 8.5” x 11”
- 8.5” x 14”
- 11” x 17”
- 11” x 25.5”
- 9” x 12”
There are also several folding options available – the most common are trifold, half fold, and Z-fold.
Second, to organize the information in your takeout menu, narrow down the choices to about 12 items – anymore than that is bound to confuse the customers. Make sure that there are high-profit, easy-to-prepare items which customers can order repeatedly and still enjoy. The takeout menu should be easy to read.
If you have a complete restaurant menu with several courses, arrange the items from left to right starting with appetizers, soups, salads, main courses, then desserts. There should be a central color palette, apply the hues which are also present in your business logo.
To sum it up, the overall look of your takeout menu should be consistent with your restaurant’s brand and theme. As a printed marketing material, you need to make sure that the takeout menu is designed well with the information organized. Finally, it should be printed using high-quality materials to impress and entice those hungry diners to check out your restaurant.
