One of the best ways to grab the attention of potential customers is by distributing unique business cards. Among a stack of beige cards with almost the same thickness and design, you need to include certain elements in your business card design in order to make it more eye-catching and noticeable.
To give you an idea about how to capture the attention of customers using unique business cards, here are the elements that you need to consider when designing the card in the first place:
• The material and paper thickness
Paper is the most common material used for business cards, but you can use plastic, too. For paper business cards, you have different options when it comes to paper thickness. The thinnest is 12-pt. paper stock, then the size increases to 14-pt., 16-pt. to 20-pt., 22-pt., and 32-pt. The 32-pt. thick business cards are 100% the thickness of a credit card. Depending on your design needs, you can choose from the very thin to medium thickness cards, or stand out with 32-pt. super thick business cards. Just remember that customers will have a better impression of your brand if you will go with thicker paper stock – simply because of its more significant weight when held.
• The finish •
If you are going with super thick business cards, there are different finishes that you can choose from. First, there’s the uncoated 32-pt. business card which has a clean, straightforward look to it. Second, if you want the letters on your logo to stand out, you can go with 32-pt. thick business cards which are gold foil stamped. For this, chrome gold foil is added to create unique business cards. Third, if you want thick business cards which are colorful and creative, go with the painted edge feature. Because of the thickness of the material, the painted edge will make your card stand out from a stack of medium-sized, plain business cards.
• The overall design of the card
Of course, you still need to consider the overall design of the card. No matter how many super thick business cards you distribute, it will still be an ineffective promotional material if you will not pay attention to the image that it will create for your brand. When designing thick, unique business cards, make sure that everything – from the logo to the font to the colors used – are all representative of your brand. All in all, these thick cards are bound to leave a lasting impression to your clients, so consider having them printed out for your business.