If you’re thinking about using a direct mail service to send out postcards to your existing or potential customers, you must be aware of all the costs involved. Why would you want to use direct mailing service in the first place? If you are newly launching a business, for example, you may not necessarily have a mailing list so that you can introduce your brand to your target market. For this, you can use EDDM or Every Door Direct Mail marketing. Depending on your location, you can send out postcards to every address within the vicinity. Using the postcard, you can introduce your brand and maybe even include a discount code that they can use when purchasing your product or service. With very little effort on your part, you can use postcards and direct mail services to introduce your brand to potential customers.
With this type of marketing, remember that there are still hidden costs involved so make sure that you are aware of them. Cost-wise, here are the things that you need to know about direct
– Consider the costs of printing out the postcards. There are offset or digital printing companies which can also offer you direct mail services. Are they in partnership with the United States Postal Service or another courier company? If yes, can they offer you a discounted package for printing the postcards and the direct mail service?
– If you already have a preferred printing company, you can get a separate prospect lists provider. These usually small businesses utilize analytics to identify which customers are the best fit for your products or services. They will then generate a list that you can use for your direct mail campaign.
– If your printing company does not offer direct mail services, check with the USPS if they can offer you discounted rates for sending out mail in bulk. Also ask about other features like tracking the progress of the mail, and the estimated delivery time. – If your printing company does not offer direct mail services, check with the USPS if they can offer you discounted rates for sending out mail in bulk. Also ask about other features like tracking the progress of the mail, and the estimated delivery time.
Another thing to remember when printing out postcards and using them for direct mailing service is that there are postal companies that have certain restrictions. You might be tempted to send out jumbo postcards to grab the attention of a customer – but if you end up paying more for the mailing service, then it might be a better idea to stick with the standard sizes and just focus on content.
By doing your research, you can launch a successful direct mail marketing campaign using postcards, without being surprised by hidden costs.