Part of your business’ marketing strategy should be to print postcards online. Along with business cards, banners, letterheads, brochures, notepads, and envelopes, postcards are a great way to send your message across. Here, we will take a look at the top ways that you can use postcard printing as part of your business’ marketing campaign.
Creative Ways to Use Postcards for Brand Advertising
There are many companies offering custom postcard printing services these days. You can choose between digital and offset printing. The latter has four to six times better quality than digital printing, so always consider that when hiring a printing company.
Next, here are a few creative ways by which you can use postcards for spreading the word about your brand:
- Mail out postcards to let customers know about a new product or service that you are offering.
Business cards are too small while brochures are too big when it comes to introducing new information to your customers. This makes the in-between size of postcards perfect. Through it, you can let your existing or potential customers know about a new product or service you’re offering. It’s the ideal size to introduce new information while filling them in on the details of your offer.
- Distribute postcards as a way to offer discounts and introduce promos.
If you have been operating as a business for a good number of years, you can use postcard marketing as a way to offer discounts and introduce promos to your customers. If you’re planning to have a ‘buy one, get one free’ promo, you can print out the details of the offer on a postcard and distribute it to your customers. You need to include such offerings in your business plan to make customers excited about what you’re offering next – and it’s also a great way to establish loyalty to your brand.
- Use postcards to remind customers of an upcoming event.
Whether it’s an in-store promotional sale or an online sale, postcards are an easy way to get the message across.
- Touch base with your customers by using postcards as greeting cards.
Another way to establish loyalty to your brand is by touching base with your customers. During holidays like Christmas, New Year, Saint Patrick’s Day, Valentine’s Day, Labor Day, and similar occasions, you can send out postcards which will serve as your holiday greeting to them. This will not just put a smile to the recipient’s face, but it is also an excellent way to remind them about what you have to offer as a business.