EDDM Postcards are the absolute best and most affordable way to market your business. Why? Because it only costs 0.27 cents on average to mail a piece when digital online ads run you anywhere from $2 to $5 per click.
It takes 4-5 ad views for a potential customer to make a move and buy from you so this only costs you about $1.25 to target the same potential customers 4-5 times each. This helps with brand identity as well and helps them remember you through repetition. A financial no brainer!
EDDM postcard printing is a better form of advertising because you are mailing a physical object that a person can hold in their hands. You are more personal this way and you target people in their homes.
On a computer, there is so much clutter and links galore that a viewer is overwhelmed. Click ads can be opened and closed in seconds. We all know we are click-happy on a phone or computer.
Did you know that click ads online are clicked on by mistake, 80% of the time? If it costs you $2 for cpc and 80% are by mistake, this means you are burning money for no reason.
With EDDM Postcards you can target the same customers many times over and get real results. The EDDM postcard printing way of marketing will get you at least a 1% response rate. So mailing out just 2500 EDDM postcards will bring you back 25 orders or sales. When you consider that the national profit per merchant sale is $60, that would bring you $1500 in profit. The postage when printing EEDM postcards at a 2500 quantity comes out to just $675 (0.27 a piece). When profiting almost $800 per campaign, that leaves you with $9.600 profit per year just by this simple method of advertising.
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