Unless it’s a postcard, the first thing that you will see when you receive something in the mail is the envelope. This is why for business owners, it is crucial to invest in good quality envelope printing. Not only do envelopes leave a great first impression to the recipient of your business mailer, but they also set the tone for your print advertising campaign. Combined with flyers, brochures, postcards, and menus, envelope printing will go a long way towards selling your brand and the products or services that you are offering.
How to Effectively Print Envelopes
Now, how do you create an effectively designed and well-made envelope? Here are a few tips to remember:
- Design the envelope in a manner that’s consistent with your branding.
When you visit an aesthetic clinic, you’re supposed to be impressed with how clean and, well, aesthetic the office is. The same thing applies when you’re receiving a mailer. Whether it’s a flyer, a brochure, or a sample menu, the design of the envelope matters. If it’s just a plain white envelope which does not even have a logo of the company, you would not know what the content of the mailer is all about. On the other hand, if the company invested in good quality envelope printing, there will be an eye-catching design and a logo. If you’re a business owner, make sure that the colors used, the logo, and the overall design of the envelope is consistent with the image you’d like to portray as a brand.
- Decide which size is best suited for your printed mailers.
There are different sizes of envelopes to choose from:
- 875” x 8.875” (return envelope)
- 125” x 9.5” (standard letter envelope)
- 25” x 7.25” (greeting card size)
- 6” x 9” (invitation size)
- 9” x 12” (fits 8.5” x 11” letterhead)
- 10” x 13” (fits a folder)
The standard envelope printing sizes should work, but there should be no stopping you from using the bigger sizes for a bolder impression. If you’re trying to gain the loyalty of your customers, for example, send them greeting cards housed in A7 sized envelopes during the holiday season. Make sure to include something nifty like a discount coupon, a bookmark, or a door hanger with your logo in it that they can use.
- Choose the right material.
Lastly, select between textured linen envelopes and super smooth envelopes. A 70# paper stock is always a great option because of how significant it feels to the hand.
By keeping these things in mind, you can effectively design an envelope that will complement the rest of your print advertising materials.