When you print postcards, you are essentially doing direct mail marketing. Direct mailing is done by business owners where they send postcards, letters, and similar printed promotional materials. They target past, existing, and potential customers, or fellow business owners. For customers, they send the printed materials to a specific neighborhood while the business owners could be suppliers or potential business partners.
Should you decide to print postcards online to make it part of your direct mail marketing campaign, what are its benefits? Here’s a quick list:
- Direct mail marketing enhances the customer experience.
Let’s say that you own a salon. As part of your direct marketing campaign, you can send postcards to your existing and potential clients. You can make the postcard double as a coupon so that whoever receives it can bring the postcard to your salon for a discount on a specific service. The process does not stop there. To establish customer loyalty, you can send postcards to the same group of customers during the holiday season. The more consistent you are in your direct mail marketing efforts, the more appreciative your customers would be.
- It’s a great way to receive a lot of phone calls – which you can turn into a sale.
Here is a different example. If you are in the real estate business, you need to send postcards to a targeted set of individuals. For this, you can acquire a list from brokers – so you can be sure that you are only sending postcards to those who are interested in buying or selling property. The purpose of the postcard changes here because you will not necessarily get a sale – but the lead will turn into phone calls or inquiries. This is what you can turn into a closed sale. It’s entirely up to you to decide how to design the postcard, but make sure to include a call to action for the recipient to give you a call or visit your website.
- There’s a higher response rate.
Studies by the US Post Office indicate that there is a better response rate when a potential customer receives something tangible like a postcard – as compared to simply seeing an online ad. Even millennials, despite being practically raised with tablet computers on their hands – actually look forward to receiving direct mail. This captures their attention and is something that you can turn into a lead or a sale.
When looking for a color postcard printing service provider, go for something like offset printing which produces better results than digital printing. By crossing out postcard printing from your direct mail marketing checklist, you will get great sales results.