When making presentations for clients or introducing new products, booklet printing comes in handy. A booklet is a printed promotional tool used by entrepreneurs to promote their products or services. Depending on the size of a booklet that you need, they can be categorized into pamphlets, leaflets, catalogs, annual reports or guides.
Seeing as how booklets have become a very effective marketing tool, it pays to know exactly what a good one entails. When it comes to booklet printing, here are the characteristics that your booklet should have:
• The cover should have a layout and overall look that properly represents your brand.
When a client flips through the pages of your booklet, the first thing that he or she will see is the cover. What does it immediately convey? If you’re making a booklet with general information about your products or services, make sure that images related to what you are selling are incorporated on the cover. Never include misleading images, and make sure that your logo is included.
• The number of pages should be just enough.
The number of pages in a booklet can range from 8 to 52. Although you have the freedom to go as thick as a 52-page booklet, it does not mean that the information should be elaborate. Stick to concise descriptions, crisp images and go direct to the point with the message that you would like to get across.
• The booklet should be professionally designed and printed.
More importantly, make sure that the booklet printing company has the right equipment and experience to professionally make this printed marketing material for you. At BlockbusterPrinting.com, for example, the booklets are available in full color HD printing; there are four sizes to choose from; you can have a booklet between 8 and 52 pages; the stapled binding is saddle-stitched; and you can use either a thick 100# gloss paper or cover paper.
All in all, booklets are an excellent way to inform clients and customers about your company or a new product or service, so it pays to have one professionally designed and printed.