Want to Use Professionally Printed Folders? You’re on the Right Track!

In almost every business industry today, the competition can be very tough. Even if you already have a set of regular customers, they can easily switch loyalties especially if the other brand has something new to offer. Thankfully, you can rely on traditional printed materials to promote your brand, like business cards, banners, flyers, brochures and professionally printed folders. We might be living in a high-tech business environment now, but it does not mean that printed materials have lost their appeal. In fact, it’s quite refreshing to see companies still using print media to engage their customers so it’s something that you should definitely try out yourself.

Why Use Professionally Printed Folders

Also called corporate folders, professionally printed folders are made in different sizes, paper stocks and designs. The goal of making the folder in the first place is to use such a practical item to spread the word about a brand. If you will distribute folders during a trade show, for example, the recipients of the folder will use it in their office. This will lead to brand recall and if you will use a material or paper stock that lasts for a long time, the advertising rewards will even double or triple.

Here are more reasons why it pays to use professionally-made folders for advertising your business:
– Having folders made by printing companies is very cost-effective. Unlike TV or radio ad campaigns, you can launch a full-blast print media campaign to advertise your business without spending too much.
– All your other competitors are bound to use printed materials to promote their business, so you can keep up with what the rest of them are doing but still manage to stand out.
– Folders make for practical gifts and corporate giveaways because they are very useful, so people will be more than happy to accept them.
– There are high-end folders which can be made with a CD and business card slot, so you can easily insert CDs with presentation videos and a set of your business cards to clients, prospective customers or potential business partners.

Finally, there are many companies which specialize in making custom printed folders so you can be assured of the quality of the promotional materials that you will order. With all these benefits and more, there’s no reason for you to say no to the prospect of using folders for promotional purposes.

Booklets for Authors, Professionally Printed Folders & Other Printed Materials for Businesses

Booklets, professionally printed folders, brochures, pamphlets, business cards, flyers – these are some of the printed promotional materials which are a must-have for businesses. Here, we will focus a bit more on printed folders and booklets.

Booklets for Authors

If you’re a frustrated author who cannot seem to get a company to publish your work, did you know that you can actually have booklets made? You can publish your own work and don’t worry about not having heard about it before – contrary to what people think, booklet publishing has been around for centuries. There are booklets which tackle almost every genre including self-help, health, fitness, child birth, child care, growing old, staying young, romance – the possibilities of what you can publish within the few pages of a booklet are practically endless.

So why would you choose a booklet over a book? Again, if traditional publishers are giving you a hard time with your work, why not be proactive and publish it yourself? If you will publish several booklets instead of one whole book, you can make an even bigger profit. As long as you have studied the market, you can turn booklet publishing into a lucrative career for yourself.

Professionally-Printed Folders for Businesses

On the other hand, if you are an entrepreneur, the one marketing material that you should not be without is a custom folder. These can be distributed to visitors in your booth at trade shows. You can also use them as giveaway items during company presentations, meetings, conferences, etc. When having folders made by companies like BlockbusterPrint.com, you can even include useful features like a CD or a business card slot.

With folder printing and booklets, you have promotional materials that will allow you to meet your goals – be it for business or as a self-publishing author.

Boost the Image of Your Brand: Printing the Best Quality Folders

No matter which industry it is your business is in, the one task that you should not ignore when creating a printed marketing campaign is to print folders. Folders make for great giveaway items during tradeshows. If you have clients or customers showing up at your office door, folders make for the perfect promotional/souvenir items. The more useful your folder is, the more often a person will carry it around – which means more exposure for your brand.

Now, how can you make sure that when you print folders, the quality is good enough to make a lasting impression to your target market? This is when it is a must for you to pay close attention to detail. Here are some of the most important factors to consider when having promotional folders printed out:
• Check on the quality of print and the paper used.
Your main purpose in designing the folder is to create a good impression to your customers. As such, the quality of the folder needs to be equally impressive. At companies like BlockbusterPrint.com, the quality of print is ensured through full color HD printing. As for the quality of paper, you can take your pick from super thick paper stocks with a high gloss, silk or matte finish. There are also three sizes to choose from: the standard 9” x 12” or smaller sizes like 6” x 9” or 5.25” x 10.5”.

• Include extra features to make the folder extra-useful.
Instead of having just a plain, two-sided folder, you can have ones with extra features made like one or two pockets at the inside, bottom part of the folder. You can also have CD or business card slits made to make the folder extra useful.

• See to it that the overall design of the folder is something that will boost the image of your brand.
At BlockbusterPrint.com, the folders are meticulously crafted for high-end presentation and have smooth cut edges. With custom printed folders which are professionally designed, you can boost the image of your brand and use the printed materials to inform your target market about your company, a new product or your line of services.