If you are considering getting a professional printing service provider, you need to know which products to print out in the first place. If you are newly building your brand, for example, you must order business cards so that potential customers would know how to get in touch with you. If you are launching a new product or service, brochures will give you more space to tell readers about your new offering. The good news is that there are many professional printing companies where you can order business cards and other printed promotional materials. You just need to know which among these products you should have printed out first:
• Business Cards
The standard size of business cards in the US is 2” x 3.5”. With very little space available, you only need to include only the essential contact information. When you order business cards and you don’t have a physical store, there is no need for you to include an office address. If you’re a purely online business, you must include your website, email address, and social media accounts. If you’re a solo entrepreneur, you must include your name and job title when you order business cards.
• Brochures or Flyers
The smallest brochure measures 4.25” x 11” while the smallest flyer measures 4” x 6”. These two can carry more information than when you order business cards, making it a good choice if you have a lot to say. Brochures are great for introducing a company, while flyers can be used for introducing a new product or service.
Another product of professional printing companies is postcards. These are usually mailed out to customers as greeting cards and they can double as discount coupons. Regularly mailing out postcards is an effective way of building customer loyalty.
• Rack Cards
Rack cards are usually seen in hotel lobbies and they have a specialized display case. The design of rack cards should be attention-grabbing, and they are usually displayed in areas where there is heavy foot traffic.
If you are in the food business, you should look for a professional printing company that specializes in creating to go menus. These are perfect as inserts for supplier receipts, mailers, and should be included in every delivery or to go order.
Whether you order business cards, brochures, flyers, or all types of printed materials for a full-blast promotional campaign, it is important to work with a professional printing with plenty of experience in the field. This way, you can get professional results while also getting the best value for your money.