In the real estate industry, why is postcard printing more effective than mailers? The people who will receive your advertising letter are most probably busy – so they won’t even open the letter once they see who it is from. Postcards, on the other hand, are open for everyone to read. There is no need to exert that extra effort in opening a letter, making the information readily readable and available.
As compared to business cards or flyers, real estate postcards give you a more creative space to send your message across. Depending on how you will write the copy and lay out the images, postcard printing in real estate will help generate more traffic to your site. It will also give you more sales leads, introduce your name to prospective customers, and promote the services that you are offering in the real estate industry.
These are just some of the reasons why it pays to take advantage of the print postcards online services. Offered by companies like BlockbusterPrint.com, they can print postcards which are specifically designed for real estate customers. Quality-wise, they will not disappoint because they use high-quality offset printing and premium paper material.
Avoid these Mistakes in Real Estate Postcard Printing
Next, how can you make sure that you do have an effective copy when you print postcards? It pays to know which mistakes to avoid so that you can maximize the benefits of postcards advertising in the real estate business:
- Do not distribute postcards to non-real estate customers.
As a real estate professional, you must already know the value of reaching out to your target market. The same principle applies to postcard marketing. If you will send out postcards to renters who are probably thinking of buying a house, that is an example of targeted marketing. If you will send out the same set of postcards to students who can’t even afford to buy their own clothes yet, then you are sending out the wrong message to the incorrect market. For this, it helps if you will put together a mailing list of the people in your target area, or have a real estate broker do it for you.
- Do not make the mistake of sending out postcards just once.
Repetitiveness is key if you want postcards mailing to be effective – so be consistent in sending out creative real estate postcards to your target market.
- Do not scrimp on printing costs.
Fortunately, there are many companies like BlockbusterPrint that will give you the best value for your money when you are ordering real estate postcards. Instead of saving money on digital printing which has far less inferior quality than offset printing, spend your capital wisely and invest in better-looking prints.
- Do not leave out a call to action.
Finally, one of the biggest mistakes made by those in the real estate profession is not having a call to action on their postcards. This should include a catchy tagline as well as your contact information.
By avoiding these mistakes, you can create a real estate postcard that will drive traffic to your website and boost your leads in the business.