One of the biggest misconceptions that entrepreneurs have is that old school ways of advertising such as brochure printing is outdated and ineffective. Although digital marketing is cheap and in keeping with the times, it would definitely help if you can combine it with something “classic” like print advertising. In fact, it would make your brand stand out. Why? Since almost everything is digital these days, having something tangible – a brochure that customers can actually hold in their hands and read – is sort of a novelty. It etches the name of your brand into the minds of customers, and it complements your existing digital marketing campaign.
Tips for Printing and Marketing Brochures for Your Business
Now, if you have no idea about how to get started on brochure marketing, here are a few printing and marketing tips to live by:
- Look for a reputable printing company that specializes in brochure printing.
There are many companies offering brochures print services out there, so choose one that’s right for you. Take your pick from digital desktop or offset printing – the latter produces more professional-looking results, although it can cost a bit more. Also make sure that the printing company has plenty of experience in printing advertising materials, and that they offer quality customer service. They should be able to assist you starting from the layout process to giving a digital proof of the design. This ensures that you will have an attention-grabbing brochure.
- Talk about your brand, if you must, but focus more on your customers.
When thinking about the content of your brochure, determine what your goal is. If it’s to introduce your company to customers, then there’s nothing wrong in dedicating a page that indicates your company history, mission, vision, etc. But if your brochure is more marketing-oriented, you need to focus on how your product or service will benefit your customers. After all, they are the ones who will read your brochure – so the content should “speak” to them.
- Organize the contents of your brochure.
Depending on the fold and size, the number of pages of a brochure ranges from 4 to 12. How will you organize the content in such a way that there’s a beginning, the main promotional pages, and an ending with a call to action? Make sure that the heading is enticing enough to prompt the customer to read through the rest of the content. Use words that are enticing but are still easy to understand. Focus on reaching your goal in printing the brochure in the first place.
- Think of something that will make you stand out.
Lastly, think of an element that will make you stand out. It could be your folding option or the size of the brochure. How about an 11” x 25.5” brochure with double gate folding option, in a semi-gloss paper finish? The thicker the paper stock, the more impressive it will be. Again, you need to invest in high-quality offset brochure print service to come up with the exact type of brochure that you want – one that will help you achieve your marketing goals in no time at all.