The Basics of Vinyl Banner Advertising

A vinyl banner is exactly that: a banner made from vinyl, which is usually hung or displayed outdoors as a form of announcement or advertisement. You might see a huge banner by a public beach which indicates its operating hours. Realtors always use vinyl banners to advertise their real estate-related services. Stores which are holding big sales also use banners to tell people about the time and date of the event. Based from these examples, it is easy to see why vinyl banner printing has become such a strong form of print advertisement.

To learn more about vinyl banner advertising, here are a few things to remember:

  • There are printing companies that specialize in vinyl banner printing.

Vinyl banners come in a variety of sizes – ranging from 4’ x 2’ to as large as 10’ x 5’. A desktop printer at home definitely cannot handle a printing job for such a huge size, which is why you should look for a company that specializes in banner printing. They usually have state-of-the-art printing presses that can handle big printing jobs. The printing process is important because the print itself on the banner should be weather-proof, long-lasting, and should be easily seen from afar.

  • It is important to pay attention to the design of the banner.

Even with the biggest-sized banner, you cannot crowd the surface with too much information because people may not necessarily want to read too much text. The message on any banner should be concise but still easy to understand and read. Pay attention to the copy of the banner – make sure that it’s written clearly and there are no spelling mistakes. For the design, the text should be easily seen against the background and do not crowd the banner with too many words.

  • Ensure that the material used is durable and weather resistant.

Finally, the banner should be made from material that is extra-durable and resistant from the harsh weather elements. Banners are usually displayed outdoors so the print should be able to withstand sunlight, rain, and wind. Most banners are made from heavy vinyl so they can be hung in walls or fences. Also make sure that you have something to install the banner with – it’s usually grommets on the sides which you can use to tie strings with for installation.


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