As the owner of a food business, how can you go about the task to takeout menu print while making your dishes look and sound sumptuous – and also upping the ante in your profits? It’s all about learning the tricks of the trade. Restaurant owners have long used these techniques to enjoy maximum results, so let’s take a look at a few tricks:
- Not using currency signs or two zeros at the end.
There’s absolutely no sense in putting a $5.00 sign opposite the cheapest item in your menu. The two zeros at the end might be mistaken by a customer for something more expensive than it actually is. You don’t want to emphasize the fact that they’re spending money while dining in or ordering takeout from your restaurant. If you must include prices in your menu, use 9.99 instead of $10.00 – almost the same price, but entirely different impressions on paper.
- Using descriptive labels on food items.
It’s okay to simply list the highlight ingredients but to give your menu some spice, vary the lengths of the food descriptions. Use more appetizing words to describe the house specialties, or use intriguing terms that will trigger a conversation between the server and the customer during the ordering process.
- Highlighting your most profitable dishes.
Use red and blue colors on your menu, or find a color palette that’s consistent with your restaurant logo. It’s fine to simplify the layout but make sure to also highlight your most profitable dishes. You can put a bestselling dish inside a box, or use a font that’s bigger with a brighter color.
- For to go menu printing, featuring dishes that are highly profitable yet quick to make.
When you print pizza menus, for example, highlight the pizza flavors which are most profitable. If you’re offering a variety of food items, set apart the dishes which are profitable but quick to make. You don’t want to frustrate hungry diners by encouraging them to order a complex dish that takes a long time to prepare.
It really is quite easy to design a menu that’s profitable for you as a business owner, while also looking sumptuous as far as a customer is concerned. Follow these tips when designing your takeout or dine-in menu, and make sure that the quality of print is high quality as well. Doing so will ensure that you’re giving hungry diners a preview of what’s in store for them when ordering items off your well-designed menu.
