According to Statista.com, ad spending in the print advertising segment is projected to reach more than US $45 million in 2020. Although digital ads are still dominant, a fair chunk of advertising money goes to printed materials. Whether you’re a start-up company or newly relaunching your business, it does pay to still invest in printed materials, specifically envelope printing, in order to promote your business. Customers like receiving something tangible in the mail. it’s also a cheap form of advertising and is still highly effective. With all these reasons, you can see how it does pay to invest in good quality envelope printing.
The “Anatomy” of a Marketing Envelope
Now, how can you make sure that you are sending the right marketing message when you have these envelopes printed out? To get started, here’s the “anatomy” of a marketing envelope, also known as the factors that you need to consider when having one printed out:
- The size
Depending on the printing company, there are several sizes available for envelope printing. The smallest is 3.875” x 8.875”, there’s a standard-sized envelope, one the size of a greeting card, an invitation size, one that fits a letterhead and the largest custom size fits a folder.
- The color and design
Another aspect of envelope printing is the design itself. Since your goal in having the envelopes printed out in the first place is to brand your business, it should be designed with your logo in mind. The logo does not necessarily have to be on the envelope – but its color and overall design should complement your branding message. If your target market is young girls, for example, you might have an all-pink logo. This color should be used in the envelope as well. Before placing an order for printed envelopes, make sure that the final design conveys your overall marketing message.
- The sealing and opening
Traditional envelopes are sealed using the ‘licking’ method. This is not at all hygienic, so look for envelopes with a sticker seal. At the very least, there should be an adhesive that does not need any liquid to stick and seal the envelope.
- The material used
Finally, there’s the material used. A 70# paper stock is good enough for impressive envelope printing. Aside from paper thickness, you need to decide on the texture: it can be textured linen or super smooth. When choosing between these two, consider how your design will look on textured or non-textured paper.
Familiarizing yourself with the different aspects of printing an envelope will turn this part of your printed promotional campaign into something that will impress the heck out of your customers.