Are Premium Business Cards Worth the Extra Investment?

In today’s business environment where everything is all about image and perception, there is still a need for you to invest in premium business cards. Printed promotional materials may be considered old school, but what’s good about business cards in particular is that that they contain all your information in one nifty package. If you’re running an online store, your business card can contain your website’s URL, business name, email address, and your social media handles. The overall look of premium business cards is also important because it ties up with the image that you would like to project as a brand.

If you are asking whether it is worth the extra investment to have ultra thick business cards made, let us analyse what regular business cards project in the first place. Let’s say that you are portraying your brand as an affordable option, you might want to stick with linen business cards with a straightforward design. This gives off a vibe that your services or products are equally affordable and fuss-free. On the other hand, if you want to project a high-end image, something more luxurious like ultra thick business cards is what’s expected of you.

The good news is that there is no need for you to spend an arm and a leg for premium business cards. There are many offset printing companies that can print ultra thick business cards for you at pretty reasonable costs. Basically, ultra thick business cards have these properties:

– The 32-pt. cardstock is as thick as a regular credit card.

– There are different sizes available: standard US (3.5” x 2”); European size (2.125” x 3.375”); and square (2.5” x 2.5”).

When it comes to finish, ultra-thick premium business cards are available in non-coated, foil-stamped, and painted edge variants. Uncoated ultra thick business cards have a simple, clean look. If you want something more drool-worthy or attention grabbing, foil stamped cards can highlight certain parts of the card in chrome gold foil. For something that stands out but is still unique and elegant, painted edge premium business cards are perfect. The thick edge can be painted with metallic hues like gold and silver; or a subtler shade of yellow, red, purple, pink, or orange.

Indeed, premium business cards are worth the extra investment if you want to give off an equally high-end vibe for your brand.