Get More Floors: EDDM Postcards for Flooring Installers Who Want to Crush Local Marketing
You Lay the Floors. Let Us Lay the Marketing Foundation.
Homeowners love a fresh floor. But how will they find out you install the kind that doesn’t buckle, peel, squeak, or trap 20 years of mystery carpet smells?
Answer: a postcard in their mailbox that makes them say,
“We need to call these guys. Like... now.”
That’s what EDDM Postcards do. And for flooring installers — whether you do hardwood, vinyl plank, laminate, tile, or carpet — it’s the single best way to target local homeowners ready to rip out their old floors.
Why Flooring Contractors Should Use EDDM Postcards
It’s a Visual Business — So Show Off Your Work
If your portfolio makes people gasp, don’t let it sit on your camera roll. Put your best jobs front and center on a full-color postcard. Flooring is one of the most visual upgrades a home can have — make the most of it!
You Choose the Neighborhoods
Want to work in higher-end developments with 5-bedroom homes and larger square footage (a.k.a. bigger invoices)? With EDDM, you pick the zip codes and routes — USPS delivers your cards to every house, no list needed.
You're Already Local — This Just Makes It Official
Flyers are forgettable. Instagram gets lost in the algorithm. But postcards? They're physical, glossy, and stuck to the fridge for weeks.
When to Send Flooring Postcards
Spring
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“Spring Refresh” specials
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Pet scratch repair or upgrades
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Tax return season = big spend season
Summer
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Ideal time for vacation installs
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Focus on waterproof vinyl, tile, and LVP for active families
Fall
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Holiday prep: “New floors before guests arrive”
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Replacing old carpet with luxury vinyl before snow hits
Winter
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Promote indoor-friendly services
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Off-season discounts, free estimates, or financing options
Killer Headline Ideas for Flooring Postcards
“Your Floors Are the First Thing People Notice. Make Them Notice.”
Direct and classy.
“If Your Carpet Could Talk... It’d Scream.”
Great for carpet replacement campaigns.
“We Do Floors So Good, Socks Slide Faster.”
Add humor for LVP and hardwood installs.
“Tired of Creaks, Cracks, and Carpet Stains?”
Nail the pain points of dated flooring.
Best Postcard Sizes for Flooring Installers
Your message should be as durable as the floors you install. Don’t skimp on size:
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6.5×9 postcard – Compact but powerful
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6.5×12 postcard – Room for testimonials and before/after photos
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8.5×14 postcard – Full feature comparison + offers
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9×12 postcard – The king-size of credibility
Printed and mailed with precision by BlockbusterPrint.com — trusted by thousands of small businesses and recognized by Huffington Post as an EDDM industry leader.
Flooring Campaign Ideas That Convert
“Luxury Floors. Local Pricing.”
Perfect for premium wood and engineered options.
“Ready for Floors That Don't Crack, Creak, or Cry?”
For households with kids, pets, and general chaos.
“New Floors, Just in Time for Holiday Hosting”
Pair with an exclusive discount:
“Book by Nov 1 and get $200 off installs over 600 sq ft.”
What to Include in a Flooring Postcard
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📸 Real project photos
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🧰 List of flooring types you install (tile, vinyl, hardwood, etc.)
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💬 Google reviews or quotes
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🏡 “Locally owned and operated” = trust
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💵 Offer or incentive with expiration date
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📱 Call-to-action (CTA) on front AND back
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🧠 Mention financing if available
Why Flooring Pros Trust BlockbusterPrint.com
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🖨️ Industry-best print quality (because your photos need to shine)
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📬 Full-service EDDM from design to door
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🚀 Same-day printing available
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🎯 We target the right USPS routes
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🏆 Featured in Huffington Post for our EDDM expertise
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🧑💼 Human support, every step of the way
You focus on straight lines and seamless installs — we’ll handle the design, printing, bundling, and mailing.
Track Your Success Like a Pro
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🔢 Promo codes like “FLOOR200” or “FRESHFEET”
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📱 QR codes that link to a gallery or estimate form
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☎️ Use a unique number or tracking line
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💡 Train your staff to ask, “Did you get our postcard?”
Common Mistakes (and How to Avoid Them)
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❌ Poor lighting in project photos
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❌ No clear offer or deadline
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❌ Ignoring size — go BIG for flooring
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❌ Not listing all services offered (people don’t guess!)
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❌ Skipping the back of the card — wasted space!
Final Word: Every Floor Starts With a First Impression
The next homeowner ready to rip up their 20-year-old shag carpet is out there — they just need your postcard to show up first.
Let BlockbusterPrint.com help you look as professional in print as you are on the job site. We print. We mail. You install. It’s that easy.
