Direct Mail Services

Direct mailing services: we'll help you increase profits by sending your business message out to the masses in the most affordable and effective way possible using mail marketing. We print, prepare your order and ship it directly to USPS for mailing.

EDDM Mail

Promote your business with jumbo postcards using just a zip code(s) of choice for a flat $0.22 postage cost. No mailing lists needed. Great for local business owners wishing to market their business or services to a surrounding neighborhood.

View Sizes & Postage Costs

Contact Us

We are excited to chat with you. Let us know what we can assist you with and we will take care of you promptly. We value your business and promise to take exceptional care of you. Have a wonderful day!

Frequently Asked Mail Marketing Questions

We know you have many questions. We have many answers.

What is EDDM Mailing?

EDDM mailing is a service offered by USPS that allows business owners to mail out jumbo sized postcards using only a supplied zip code for a flat postage fee (currently $0.22).

What is Direct Mail?

Direct mail is a mailing service handled by USPS that allows business owners to use a supplied mailing list of full names and exact street addresses for the purpose of targeting specific homes or businesses.

Instead of blanketing an entire block as EDDM does, you can target specific types of people or business types - such as Doctors, or restaurants only - even your own existing client list.

Direct mail postage varies based on postcard or brochure type as well as USPS delivery speed. Postage starts at $0.38 cents.

What is the difference between EDDM & Direct Mail

EDDM uses just a zip code of your choice with a flat fee for any jumbo sized postcard or brochure whereas Direct Mail uses a mailing list with full names and extract street addresses.

Which mailing type is right for me?

If you are a business that services the local community and wish to get the word out about your services by blanket mailing entire blocks around the neighborhood then EDDM is perfect for you. You get a flat postage fee for any jumbo size without the need for expensive mailing lists.

Direct Mail is great for super-specific marketing needs that help business owners target a unique type of audience. For example, if you are a medical supply company who only wishes to have doctors view your products then direct mail is right for you. It allows only your target audience to view your mailer. Also great if you are targeting your existing clients whos names and addresses you already have a mailing list for. Postage costs by USPS for direct mail are almost double the cost of EDDM.

Direct Mail Marketing Services

Understanding Direct Mail Services

When business owners consider direct mail services, they’re looking at two main options: EDDM mailing service and traditional targeted direct mail. BlockbusterPrint.com offers both, giving you flexible, effective ways to reach customers.

1. EDDM Mailing Service

BlockbusterPrint.com’s direct mail services include a powerful EDDM (Every Door Direct Mail) option. Here’s how it works:

Instead of buying names and addresses, you pick ZIP code(s) or carrier routes.
Each postcard costs just $0.22, regardless of address specifics.
No permits or private mailing lists, just submit your ZIP selections and the printer handles everything .
Ideal for raising awareness—perfect for new store openings, local services, or community offers.

This EDDM mailing service option from BlockbusterPrint.com allows you to blanket your neighborhood quickly and economically.

2. Targeted Direct Mail Services

BlockbusterPrint.com also provides traditional direct mail services that use full mailing lists:

Ideal for reaching specific demographics—existing clients, restaurants, dentists, or any niche audience.
Includes name and address printing and tailored messaging to increase engagement.
Prices start around $0.48 per piece, reflecting the precision and added service.
Strategic campaigns to segmented groups often yield better conversion rates.

Their traditional direct mail services are ideal when you have a quality list and need targeted impact.

Why BlockbusterPrint.com’s Direct Mail Services Stand Out

Whether you choose EDDM or targeted mail, BlockbusterPrint.com handles print, preparation, and USPS mailing.
24-hour printing available for both services.
Over 500,000 clients in 20 years have trusted their direct mail services.
The Huffington Post acknowledged BlockbusterPrint.com as “a leading service provider in EDDM”.

When to Choose Each Direct Mail Service

broad awareness—such as announcing a new location or reaching all households in a neighborhood.
direct mail services when you can define a specific audience—like medical practices, restaurant loyalists, or current customers—to maximize response and outcomes.

Combining Both for Maximum Impact

Savvy marketers often use both direct mail services.

Final Takeaway

BlockbusterPrint.com's direct mail services offer flexibility, affordability, and scalability. Their EDDM mailing service delivers wide exposure at just $0.22 per piece, no lists required. Their targeted direct mail services ensure personalization and precision at slightly higher cost. With streamlined fulfillment, rapid turnaround, and proven results, they make strong local marketing campaigns both simple and powerful.

Elevate Your Brand with Effective Direct Mail Services

In today's crowded marketing landscape, direct mail services are carving out a strong niche—offering unmatched local reach, trustworthiness, and measurable performance. Here's why business owners are turning to both EDDM (Every Door Direct Mail) and targeted mail to drive growth:

Broad Neighborhood Reach with EDDM

BlockbusterPrint.com’s EDDM option allows businesses to select ZIP codes or carrier routes and mail to every mailbox—without needing a mailing list of names and addresses. The flat-rate postage, roughly $0.22 per piece, keeps campaigns affordable and scalable. This direct mail service is ideal for all business owners.

EDDM offers simplicity—no list management, no personalization required—making it a smart choice for tapping broad community attention.

Precision and Personalization with Targeted Mail

For deeper impact, BlockbusterPrint.com’s traditional mail services use full mailing lists of names and addresses.

Although names require a slightly higher postage rate (typically starting around $0.48 per item), response rates and conversion consistently outperform generic campaigns.

Why Combining Both Boosts ROI

Smart business owners know the power of a two-stage mail strategy:

EDDM to raise awareness
Studies show combining broad and personalized mail yields higher ROI than either approach alone. For example, direct mail drives 6× more revenue per lead than digital advertising, and overall return on investment ranges from 112% to over 130% across industries. This dual approach ensures you reach both the masses and your most promising prospects.

Tangibility Builds Trust

Direct mail’s physical nature drives trust. Research shows 60–70% of recipients trust mail more than digital ads, and open rates reach 80–90%—vastly higher than the 20–30% typical in email . This daily “mail moment” presents a rare opportunity to pique interest and linger in your customer’s mind.

Data-Driven Personalization for Real Results

BlockbusterPrint.com supports campaigns with variable-data printing and advanced list segmentation. Personalized mail offers can improve response rates by up to 135%, conversion by 50%, and ROI by as much as 120%. Imagine a dentist sending appointment reminders with patient names and a clean, professional layout—this kind of relevancy creates connection and drives action.

Speed and Simplicity Delivered

Thanks to streamlined processing and automation, both kinds of direct mail services can be ready in under a week. Industry leaders report process times are now 33% faster than just two years ago. For business owners, this means rapid deployment—from marketing concept to mailboxes.

Cost Comparison Snapshot

~$0.22 postage, plus print and services
~$0.48–$0.75, depending on complexity

Given the superior conversion rates and personalized engagement, the investment in targeted campaigns often yields fast, strong payback—even after paying slightly more.

Grow Revenue and Relationships with Smart Direct Mail Services

For local businesses aiming to boost sales and build customer loyalty, direct mail services offer two powerful, complementary strategies.

A. Saturation with EDDM

BlockbusterPrint.com’s Every Door Direct Mail (EDDM) offering sends postcards to every household in chosen ZIP codes. This saturation-style direct mail service delivers key benefits:

The flat postage rate makes widespread mailing affordable.
Simply select ZIP codes or carrier routes—no need for names or addresses.
Announce a new location, a seasonal promotion, or a special event to an entire neighborhood.

This broad approach ensures your message is seen throughout your community with minimal effort.

B. Targeted Mail for Precision Engagement

Their traditional direct mail services use curated mailing lists containing full names and addresses, allowing for:

Addresses, names, and tailored content resonate stronger with recipients.
Reach specific demographics—such as past clients, medical professionals, or homeowners—with offers that matter to them.
Personalization improves response rates and conversion, making each mailer more impactful.

For example, a medical supplier could send directly to dentists or clinics with relevant offers, solidifying professional relationships and driving sales.

Measurable Impact & High ROI

Direct mail services consistently deliver solid returns. Research shows that direct mail campaigns often generate ROI above 100%, outperforming many digital channels. Postcards and letters linger in homes, workspaces, and offices, keeping your brand top-of-mind far longer than a fleeting online ad.

Data-Driven Personalization for Better Results

With population data and modern printing technology, BlockbusterPrint.com enhances personalized campaigns through:

for customized names, images, and offers per recipient.
that targets specific groups—such as luxury homeowners, new movers, or family households—with tailored mailers.

Personalized campaigns have been shown to increase response rates, conversion, and repeat engagement significantly.

Building Trust and Credibility

Printed materials are often perceived as more trustworthy and professional than digital ads. Open/read rates for mailers frequently reach over 80%, compared to much lower rates for emails. Especially among demographics that value tangible communication, direct mail builds familiarity and reliability.

Amplify Results with Multi-Channel Integration

Pairing direct mail services with digital tactics enhances campaign effectiveness:

drive recipients to dedicated landing pages.
help track responses and conversions.

This creates a bridge between your physical mail and your online presence, maximizing reach and impact.

Execution Made Simple

BlockbusterPrint.com handles everything—from design, printing, and address formatting, to postage and mailing. Whether using EDDM for broad awareness or targeted mail for precision outreach, they manage the process end-to-end. As a business owner, that means less logistical hassle and more time to focus on strategy and growth.

Final Thoughts

By combining these two complementary direct mail services, businesses can reach both broad local audiences and carefully selected prospects. EDDM delivers wide visibility at low cost, while targeted mail creates high-engagement connections with individuals who matter most. This unified approach helps build stronger relationships, drive revenue, and maximize return on every campaign.