How Much Do EDDM Postcards Cost? Complete Every Door Direct Mail Pricing Guide
One of the most common questions businesses ask before launching a direct mail campaign is, "How much do EDDM postcards cost?"
The answer depends on several factors including postcard size, quantity, paper stock, postage, and mailing services. Fortunately, Every Door Direct Mail (EDDM) remains one of the most affordable forms of local advertising available today.
For businesses looking to generate local leads, promote special offers, or increase brand awareness, EDDM postcards often provide a lower cost per household reached than many digital advertising channels.
What Is Included In EDDM Postcard Pricing?
An EDDM campaign typically includes several cost components:
- Postcard printing
- Paper stock
- Coating options
- USPS postage
- Route preparation
- Bundling and paperwork
- Optional design services
Businesses using a full-service provider often bundle these services together into one simplified order.
Average EDDM Postcard Costs
The following examples represent common campaign sizes.
| Homes Reached | Campaign Type | Typical Investment Range |
|---|---|---|
| 2,500 | Small Local Campaign | $600 - $1,200 |
| 5,000 | Neighborhood Saturation | $1,200 - $2,500 |
| 10,000 | Multi-Route Campaign | $2,500 - $5,000 |
| 25,000+ | Regional Coverage | Custom Pricing |
Actual pricing varies based on postcard size, printing specifications, and USPS postage rates.
Why EDDM Costs Less Than Traditional Direct Mail
Traditional direct mail requires businesses to purchase or rent mailing lists. EDDM eliminates this expense entirely.
Instead of paying for individual customer data, businesses simply choose carrier routes and mail to every household within those neighborhoods.
This often reduces campaign costs while increasing local visibility.
Cost Per Household Analysis
One reason EDDM performs so well is the low cost per impression.
Consider a campaign reaching 5,000 homes.
| Total Campaign Cost | Homes Reached | Approximate Cost Per Household |
|---|---|---|
| $1,500 | 5,000 | $0.30 |
| $2,000 | 5,000 | $0.40 |
| $2,500 | 5,000 | $0.50 |
Many businesses find this significantly cheaper than paid search advertising, social media advertising, or other lead generation channels.
Factors That Impact EDDM Postcard Pricing
Postcard Size
Larger postcards generally cost more to print but often generate higher response rates because they stand out in the mailbox.
Paper Stock
Premium paper stocks create a stronger first impression and may increase customer trust.
Quantity Ordered
Higher quantities typically reduce the cost per postcard.
Coating Options
Gloss, UV, and premium finishes can improve appearance and durability.
Mail Preparation Services
Full-service providers may handle route selection, bundling, paperwork, and USPS compliance.
How To Calculate EDDM ROI
The true cost of an EDDM campaign should be measured against revenue generated.
Example:
- 5,000 postcards mailed
- 1% response rate
- 50 leads generated
- 20 customers acquired
- $500 average sale
Total revenue:
20 customers × $500 = $10,000 revenue
If the campaign cost $2,000, the return on investment can be substantial.
Industries That See Strong ROI From EDDM
- Restaurants
- Roofing Companies
- Real Estate Agents
- HVAC Contractors
- Landscapers
- Dentists
- Chiropractors
- Retail Stores
- Political Campaigns
Why Businesses Choose EDDM Postcards
Businesses continue investing in EDDM postcards because they provide:
- Local targeting
- No mailing list costs
- High visibility
- Affordable postage
- Scalable campaigns
- Strong return on investment
Frequently Asked Questions
How much do EDDM postcards cost per piece?
The final cost depends on printing specifications, quantity, and postage. Larger orders generally lower the per-piece cost.
Does EDDM require a mailing list?
No. USPS Every Door Direct Mail allows businesses to target carrier routes instead of individual names.
Are EDDM postcards worth the investment?
For many local businesses, EDDM remains one of the most cost-effective advertising methods available.
Can BlockbusterPrint print EDDM postcards?
Yes. BlockbusterPrint offers professional EDDM postcard printing for businesses nationwide.
Get Pricing For Your EDDM Campaign
If you're ready to launch a local marketing campaign, explore BlockbusterPrint's professional EDDM postcards and discover how affordable Every Door Direct Mail can be.
