What Is USPS EDDM Postcard Marketing?
USPS EDDM (Every Door Direct Mail) is a simple way to advertise locally by mailing postcards to every address on selected USPS carrier routes—no mailing list required. It’s popular for business owners who want to bring in customers quickly because it targets the neighborhoods around their location.
Why Business Owners Use EDDM
- No mailing list needed (USPS route targeting)
- Great for local traffic (nearby homes = higher intent)
- Fast campaign launch (print + mail in one workflow)
- Perfect for offers (grand openings, seasonal promos, limited-time deals)
How BlockbusterPrint.com Makes EDDM Easy
BlockbusterPrint.com streamlines the entire process—printing, preparation, and mailing—so you can focus on your business while your postcards go out to local households. Start with EDDM printing and, if you want it handled end-to-end, use their EDDM mailing service.
Very Short Step-by-Step Process
- Pick your area: Locate your USPS carrier routes near your business (neighborhood targeting) from this EDDM Map Tool.
- Choose your postcard size on BlockbusterPrint.com: Select size/stock and upload your design (or use a designer).
- Paste USPS Routes on the Order Forms: Right on the BlockbusterPrint.com checkout process.
- Print + prep: BlockbusterPrint prints and prepares the job for USPS.
Quick FAQ
What does EDDM stand for?
EDDM stands for Every Door Direct Mail, a USPS program for mailing to entire carrier routes without a list.
Do I need a permit or special account?
EDDM options vary by mailing type. Many businesses use a full-service provider to simplify compliance and prep.
What postcard size works best for EDDM?
Larger postcards often stand out more in the mailbox. The best size depends on budget, offer, and how much attention you need.
Can BlockbusterPrint.com handle the full mailing?
Yes—use their EDDM mailing service for a done-for-you process.
Ready to start? Begin with EDDM printing and choose the EDDM mailing service for a quick, hands-off campaign.
