🏠 Nail More Leads: How Roofers Can Use EDDM Postcards to Dominate Local Markets

Roofers: Ready to Shingle and Win?

If you’re in the roofing game, you already know it’s competitive. One hailstorm and suddenly every contractor with a ladder is passing out business cards like Halloween candy.

The question is: How do you get your name in front of homeowners before the roof leaks?

Simple. You mail it to them.

With EDDM Postcards, you can blanket local neighborhoods with your message—before the competition gets their boots on.

Why EDDM Postcards Are a Roofer’s Secret Weapon

No Mailing List Needed

Don’t waste time or budget buying lists. USPS’s EDDM service lets you target entire zip codes or even down to the carrier route. It’s marketing with a nail gun: precise, fast, and effective.

Reach Homeowners With High Roof Pain Points

Most people don’t think about their roof—until it leaks, collapses, or gets hit by hail the size of golf balls. Your postcard can be the reminder that saves them thousands—and makes you money.

Roof Replacements = High-Ticket Jobs

The ROI of landing just one full-roof job from a postcard campaign pays for the entire campaign (and probably next quarter’s, too).

Best Seasons to Send Roofing Postcards

Spring

Promote storm damage inspections
Push early repairs before rainy season
"Prevent Leaks Now, Save Thousands Later" campaigns

Summer

Emergency repairs
Heatwave-related offers
Showcase energy-saving roof materials

Fall

Emphasize pre-winter roof checks
Gutter cleaning / combo offers
Winter storm prep mailings

After a Storm

This is your moment! Get cards out within 2–3 days
“Got Hail?” or “Storm Wrecked Your Roof?” headlines
Offer free inspections & emergency repairs

Roofing Postcard Headlines That Land the Job

“What’s Over Your Head? Hopefully Not a Leaky Roof.”

Perfect opener. Include an offer for a free inspection.

“Storm Damage? We’re Already in Your Neighborhood.”

Creates urgency + social proof.

“We Nail It the First Time.”

Playful but confident. Pair with a before/after image.

“New Roofs. No Leaks. No Excuses.”

Direct and powerful. Homeowners love straight talk.

The Best Sizes for Roofing EDDM Postcards

Roofing is visual—before and after photos speak louder than any headline. These formats give you the real estate to show off:

6.5×9 postcard – Fast-hit mailers for storm response
6.5×12 postcard – Great for highlighting multiple service areas
8.5×14 postcard – Use this size for full before/after spreads
9×12 postcard – High-impact, premium presentation for big jobs

All available from BlockbusterPrint.com — your one-stop shop for printing, bundling, and mailing. With over a decade of experience, we’ve been recognized by Huffington Post as one of the top EDDM providers in the country.

Roofing Campaign Ideas That Convert

“Post-Storm Repair Blitz”

Mail 3 days after a storm hits. Headline:

“Storm Damage? We’re Already Working on Your Street.”

Include photo of a local job (with permission). Offer:

Free inspections
Insurance claim assistance
24-hour hotline

“Gutter & Roof Combo Special”

Great for spring and fall. Position it as a preventive service:

“Avoid thousands in water damage this season.”

Include photos of clogged gutters and failing roof flashing.

“Before & After Gallery”

Perfect for the 8.5x14 or 9x12 formats. Show off 2–3 dramatic transformations. Headline:

“From Worn Out to Weatherproof.”

Let your work sell itself.

What to Include in Your Roofing Postcard

📸 High-res before & after images
🧠 Clear, simple offers (e.g., $500 off full roof replacements)
📞 Call now / QR code / click-to-call
⭐ Customer reviews + 5-star rating badges
🛠️ Licensing, insurance, BBB or Google Reviews
⏰ Urgency elements: “Offer ends this week,” “Only 5 spots left”

Why Roofers Choose BlockbusterPrint.com

Over 10 years helping service pros market better
Used by thousands of contractors nationwide
Printing + mailing handled in-house
Same-day printing and USPS drop-offs
Custom designs with EDDM expertise
Named by Huffington Post as a leader in EDDM postcard marketing

You focus on shingles. We’ll handle your strategy.

Track Results Like a Roofer Tracks a Leak

Unique promo codes: “ROOF25” or “HAILHELP”
Use call-tracking numbers (Google Voice works!)
QR codes that lead to a landing page with a form
Ask “How did you hear about us?”—you’d be shocked how many say, “Your postcard!”

Mistakes Roofers Should Avoid

❌ Overdesigning the card – keep it simple and powerful
❌ Forgetting your website or phone number (it happens!)
❌ Tiny print – some of your clients are 65+
❌ No clear call-to-action – “Book Now,” “Call for Free Inspection,” etc.

Final Thought: Own the Mailbox. Own the Market.

Whether you're roofing starter homes or million-dollar estates, EDDM postcards give you a direct line into every homeowner’s mailbox—and mind.

Let BlockbusterPrint.com help you stay visible, memorable, and booked solid all year. With proven printing, award-winning quality, and full-service mail handling, you're not just building homes—you’re building a brand that lasts.

Let’s raise the roof on your marketing, shall we?