EDDM Postcards: The Fastest Way to Reach Thousands of Homes (2026 Guide)
If you're looking for the fastest and most cost-effective way to reach thousands of local customers, EDDM postcards (Every Door Direct Mail) are one of the most powerful marketing tools available today.
At BlockbusterPrint.com, we help businesses print and deliver EDDM postcards nationwide—often arriving in homes within just a few days.
In this guide, we’ll break down exactly how EDDM works, what it costs, and how to get the highest return possible.
What Are EDDM Postcards?
EDDM (Every Door Direct Mail) is a service from the United States Postal Service (USPS) that allows you to send postcards to every home in a targeted area—without needing names or addresses.
Instead of building a mailing list, you simply choose:
- ZIP codes
- Neighborhoods
- Carrier routes
This makes EDDM one of the easiest and fastest ways to launch a local marketing campaign.
Why Businesses Choose EDDM (And Why It Works So Well)
EDDM postcards work because they are:
- Highly visible (large format stands out in the mailbox)
- Low cost per household reached
- Perfect for local targeting
- Fast to launch compared to digital campaigns
For businesses like restaurants, gyms, home services, and franchises, EDDM consistently delivers strong results.
EDDM Postcard Sizes That Get the Best Results
Choosing the right size is critical.
- 6.5” x 9” – best value
- 8.5” x 11” – strong visibility
- 9” x 12” – highest response rates
Larger postcards consistently outperform smaller ones because they dominate attention.
How Much Do EDDM Postcards Cost?
Postage (USPS)
Approximately $0.19–$0.25 per piece
Printing
Approximately $0.05–$0.25 per piece depending on size and volume
Total Cost
$0.25–$0.50 per household reached
Example:
- 5,000 postcards mailed
- Total cost: $1,500–$2,000
This is significantly more cost-effective than most digital advertising channels.
Why Printing Quality Matters More Than You Think
Many online printers use low-end digital printing, which can result in:
- Dull colors
- Thin paper stock
- Lower perceived value
At BlockbusterPrint.com, we use high-end offset printing (Heidelberg presses), the same quality used by major national brands.
This results in:
- Sharper images
- Richer colors
- Higher response rates
When your postcard looks premium, your business looks premium.
How Fast Can EDDM Be Delivered?
Speed is one of the biggest advantages.
- Production begins within 24 hours
- Nationwide printing across multiple states
- UPS delivery in 1–2 business days in many cases
- Coordinated USPS drop for EDDM routes
In many cases, postcards can be printed and delivered within just a few days.
EDDM vs Targeted Direct Mail
EDDM Is Best For:
- Blanket neighborhood coverage
- Brand awareness
- New business launches
Targeted Direct Mail Is Best For:
- Higher conversion rates
- Specific demographics
- Scaling ROI
The most effective strategy is to use EDDM for reach and targeted mail for precision.
What Kind of Results Should You Expect?
Typical response rates range from 0.5% to 2%.
Example:
- 5,000 postcards mailed
- 1% response rate = 50 customers
If each customer is worth $200, that equals $10,000 in revenue from a $1,500 campaign.
Who Should Use EDDM?
- Restaurants
- Real estate agents
- Gyms
- Franchises
- Home service businesses
If your customers are location-based, EDDM is one of the most effective marketing tools available.
Why Use a Full-Service EDDM Provider?
Running EDDM campaigns yourself can be time-consuming and prone to errors.
A full-service provider like BlockbusterPrint.com handles:
- Route targeting
- Printing
- Bundling
- USPS paperwork
- Delivery coordination
This ensures your campaign runs smoothly and delivers results.
Get Started with EDDM Postcards
Ready to launch your campaign?
View EDDM Postcard Printing & Mailing Services
Final Thoughts
EDDM postcards remain one of the most powerful and affordable local marketing strategies in 2026.
When executed correctly, they can generate consistent leads, dominate local markets, and scale your business quickly.
