EDDM Postcards for Doctors: How Medical Clinics Attract Local Patients
USPS EDDM (Every Door Direct Mail) postcard marketing is one of the simplest and most effective ways for doctors and medical clinics to reach nearby households. Because EDDM targets neighborhoods instead of individuals, it allows practices to build awareness without using patient data.
Medical Practices That Benefit from EDDM
EDDM postcards are commonly used by:
- Dermatologists (skin care, cosmetic services, new patient openings)
- Pediatricians (new families, school physicals, vaccinations)
- Internal Medicine (annual checkups, preventive care)
- Family Practice (primary care, walk-in services)
- Urgent Care Clinics
- Specialty Clinics (orthopedics, cardiology, ENT, women’s health)
Why Doctors Use EDDM Postcards
- No mailing list required (USPS route targeting)
- HIPAA-friendly (no patient data involved)
- Local visibility (reach households near your clinic)
- Fast results (ideal for openings, new providers, seasonal care)
What to Promote on Medical EDDM Postcards
Effective medical postcards typically highlight:
- New patient appointments
- Accepted insurance plans
- Specialty services (pediatric care, dermatology, preventive medicine)
- Clinic location and hours
- Online booking or phone number
How BlockbusterPrint.com Helps Medical Practices
BlockbusterPrint.com simplifies the entire process—from printing to mailing—so medical staff don’t need to manage USPS logistics. Clinics can start with professional EDDM printing and use the EDDM mailing service for a hands-off experience.
Very Simple Step-by-Step Guide for Doctors
- Select your service area: Choose USPS carrier routes near your practice.
- Create your postcard: Focus on services, location, and how to book.
- Choose your options: Size, paper, and finish designed for medical branding.
- Approve the proof: Review content for accuracy and compliance.
- Print and mail: BlockbusterPrint handles production and USPS prep.
- Track results: Monitor calls, bookings, and website visits.
Quick FAQ for Medical Clinics
Is EDDM good for new patient growth?
Yes. EDDM is commonly used to introduce clinics to nearby households and drive first-time visits.
Do doctors need patient consent?
No. EDDM targets addresses, not individuals, and does not use patient data.
How soon can results be seen?
Many clinics see calls or appointment requests shortly after postcards are delivered.
Can BlockbusterPrint.com handle everything?
Yes. Use their EDDM mailing service for a done-for-you campaign.
Final Thoughts
For doctors and clinics looking to grow locally without complexity, EDDM postcard marketing offers a fast, compliant, and effective solution. With professional EDDM printing and full-service mailing support, BlockbusterPrint.com makes it easy for medical practices to attract more patients.
